My name is Brian Markert and I live north east of Vulcan, Alberta with my wife Shari and three kids, Ben (7), Taylor (5), and Hudson (3). I operate Premium Farms Ltd. with my dad Murray, and brother Dave. We crop 3200 hundred acres and run 940 sows farrow-to-finish. Before I started farming full-time, I got an Agriculture Business degree from the University of Alberta. My vision for a profitable pork industry includes technology adoption and cooperation throughout the entire value chain: producers, packers, wholesalers, retailers, and consumers. I believe the most important step in this process is producers working together to ensure efficient production, a superior product and that the producers are receiving value for their product. When not farming you will find me at the hockey rink coaching my kids’ hockey teams or in the kitchen driving my wife nuts from the mess I am making with new food experiments. I feel privileged that I can farm in western Canada and I am passionate that I will pass that opportunity on to generations to come, knowing that it will look very different than it does today.